About

The idea for Decision Monday was born when Rachel saw the frustration among her friends, who were setting up small retail businesses. They spent considerable time on just trying to acquire and make sense of information on the markets they were trying to enter, on their target customers and the competition.

 

Market research agencies and marketing consultancies seemed to cater for the needs of clients with bigger budgets. It seemed that the small business sector, especially solopreneur and micro businesses, was under-served.

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Decision Monday would like to level the playing field by making market research and interpretation of data and insight more accessible and affordable to owners of small business and start-ups.

 

You will benefit from over 17 years’ experience in market research, insight, data analysis, forecasting, competitor & market intelligence and trend forecasting, which will support you with aspects in your business that may be unknown or not previously considered e.g. clarify elements of the marketing mix or deep-dive customer profiles through undertaking additional research

 

Reach out to Decision Monday for support with better marketing decisions and a smarter way to obtain the resources and market research that you can use to grow your business and improve business profitability.